Dasein - Invitation to Hang is a work created by artist Chase Jarvis being staged at the Ace Hotel in New York City
A very interesting and I think very creative way of taking an art form and creating a living breathing work inside a boutique hotel in NYC. Photos being contributed by photographers from all over the world via the web (freely), and being selected and shown by the artist on a daily basis as a collection of photos inside the hotel.
Not sure whose brain child this was but looking at the Ace’s site it seems to be very much in sync with their branding as a boutique hotel. I am guessing the Ace hotel is experiencing increased interest, traffic, attention, and exposure to their hotel and brand as a result of this work.
So how does this concept translate/transfer to other hotels? Other ideas, translations, or iterations to create interest and awareness in our brand - our product?
That’s for you and others to figure out. I just found the site and shared…
Have a great day!
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